About Rogue Sole & Style | Grants Pass, Or.

Downtown Grants Pass, Oregon

About Rogue Sole & Style

A locally owned women’s shoe store and boutique built around comfort, craftsmanship, personal style and real relationships.

Formerly Shoefly of Grants Pass, Rogue Sole & Style carries a familiar local legacy into a new chapter under owner Carrie Dice. The name has changed. The commitment to thoughtful service and quality products has not.

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229 SW G St, Suite A · Grants Pass, Oregon 97526
Women's boutique clothing at Rogue Sole and Style in Grants Pass Oregon The Legacy Women's shoes at Rogue Sole and Style in Grants Pass Oregon New Chapter Rogue Sole and Style store location in downtown Grants Pass Oregon Downtown Rogue Sole and Style logo with pink heel in Grants Pass Oregon Rogue Sole & Style
Locally Owned Owned by Carrie Dice
Established Locally Rogue Sole & Style · 2026
Our Roots Formerly Shoefly of Grants Pass
Our Home Downtown Grants Pass · G Street
Carrie Dice, owner of Rogue Sole and Style women's shoe store and boutique in Grants Pass Oregon
Owner Carrie Dice Rogue Sole & Style · Grants Pass, Oregon
Meet the Owner

Carrie Dice & a New Chapter for a Familiar Local Store

At the beginning of 2026, Carrie Dice stepped into ownership of Rogue Sole & Style and began the next chapter of a downtown Grants Pass store many local shoppers already knew as Shoefly.

The transition was never about erasing what came before it. Shoefly built relationships, earned loyal customers and created a place where people could expect knowledgeable help and quality footwear. Carrie’s goal is to respect that foundation while giving the store room to grow into something distinctly its own.

Today, Rogue Sole & Style combines that history with a fresh identity centered on comfortable footwear, wearable clothing, expressive accessories and the kind of personal service that is difficult to replicate online.

Local Recognition Carrie’s new ownership was celebrated with a downtown grand-opening ribbon cutting in 2026.
Business Community Rogue Sole & Style is part of the Grants Pass business community and serves shoppers across the Rogue Valley.
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The Story

Same Downtown Roots. New Name. New Energy.

Rogue Sole & Style is not a generic boutique dropped into Grants Pass. It grew from a local store with an existing history, customers and relationships.

01 · THE FOUNDATION

The Shoefly Years

Shoefly became known in Grants Pass for footwear, personal service and a carefully selected shopping experience. That foundation matters, and Rogue Sole & Style remains grateful for the work Sydney put into building it.

02 · JANUARY 2026

Rogue Sole & Style Begins

Under Carrie Dice’s ownership, Rogue Sole & Style opened its next chapter in the same downtown community with a broader identity built around shoes, clothing, accessories and everyday style.

03 · MOVING FORWARD

Built Around Real People

The goal is not to chase every trend. It is to choose products thoughtfully, listen to customers and build a boutique people genuinely enjoy coming back to.

Carrie Dice and the Rogue Sole & Style team in the Grants Pass boutique
Rooted in Community

A Downtown Boutique That Still Believes Shopping Should Feel Personal

Rogue Sole & Style is here for our neighbors in Grants Pass and throughout the Rogue Valley.

Family Honesty Quality Creativity Community

We believe relationships matter more than transactions. That means listening before recommending, helping customers find the right fit and creating a store where people can browse, ask questions and leave with something they are genuinely excited to wear.

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Come Say Hello

Find Rogue Sole & Style in Downtown Grants Pass

Come meet Carrie and the team, try on something new and experience a locally owned boutique where personal service still matters.

Rogue Sole & Style
229 SW G St, Suite A
Grants Pass, OR 97526
(541) 218-6813

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